By Arthur Forcione — Head of Product, Amrak Solutions
This summer the 2026 World Cup is the largest ever.
For brands, this year's World Cup is a Super Bowl moment that lasts for an entire month. All kinds of brands want to participate in a global conversation with soccer fans. And this longer tournament enables a sustained window of high impact attention that few other events can replicate.
Young: 62% are under 45, the youngest of any major US sport fandom.
Multicultural: It's highly diverse reflecting evolving demographics particularly amongst younger people. Hispanic people overindex by 66% and Asian Americans by 20%, indexing highly with first and second generation migrants. Source: GWI USA, Q2 2025–Q1 2026
Highly passionate: Soccer fans don't passively watch. They are deeply invested in the game across all media from social to broadcast TV; meaning their full attention will follow the tournament.
At Passion+ Media we know audiences pay significantly more attention when content aligns with their passions. When fans watch their national team, they aren't just a consumer, they are a devotee.
Knowing the audience is one thing; reaching them effectively is another.
Our exclusive Passion+ Summer of Soccer PMPs enable you to reach real soccer fans in America programmatically with holistic deals that uniquely combine the footprints of fan movement and digital behaviors to reach real people.
This summer our proprietary approach means these soccer deals get smarter after every match by enriching them with SherlockAI data. Segments refresh after every game including attendees of official fan zones throughout the tournament.
Our integrated deals unlock all inventory types - Open Web and CTV - with all data bundled in at no additional cost beyond the CPM. And the segments persist for brands wanting to reach soccer fans year round enriched with the largest real world engagement with the game ever.
We don't just know who the fans are; we know where they are, how they behave and what triggers their engagement.
This summer don't just watch from the sidelines; own the moment with the precision and scale that only Passion+ can provide.
Need something specific? We can layer additional targeting for your brand's unique strategy, including audience segments, geographies, shopper behavior, content contexts, and more. Just ask!
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