Company updates, practical advertising guides and campaign reports from Passion+ Media.
16 articles shown
Our Black Friday Boost gives 25% extra media on every new Wizard campaign with a paid budget of $2,000 or more. Check out between November 3 and November 30, 2026 (Eastern time) and the bonus applies automatically at checkout.
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You pay an agency to run your DSP. They bid, block, and pace inside an auction whose terms someone else set. We run both sides of the trade, so we shape what enters the auction instead of just reacting to it.
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Where to launch your first CTV campaign in 2026. Eight options compared by verified entry points ($50 a day, no-minimum self-serve, Wizard campaigns from $500), with the honest tradeoff on each.
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How to run your first CTV campaign, in the exact order we ran it. Seven steps with real numbers from our own $500 flight — including the audience split that gave geofencing 6x the click-through rate of broad interest targeting.
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A budget-honest guide to connected TV advertising costs in 2026. The real CPM range, what each spend tier from $500 to $20,000 actually delivers, and where small brands get burned.
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Last month we moved the email gate on the Fashion Wizard journey. This week we took that lesson to the whole product: the Wizard now opens with one field — your website — and the chat starts before any account, email, or name. Email comes at the end, when there's a plan worth keeping.
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We ran $500 of display ads to our own landing page and watched what 150 clicks did with our funnel. Cold traffic ignored 'Book a Demo,' so we rebuilt the Fashion Wizard journey around one input — your brand's URL — and moved the email gate to the end, where there's something worth claiming.
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We ran $500 through our own product for our own brand. Here is the delivery and targeting breakdown. Geofence prospecting beat interest prospecting 6-to-1 on click-through rate, 0.43% versus 0.07%, with the same creative and publisher pool.
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We shipped a partner-facing MCP server for Passion+. Partners' AI agents can plan media campaigns with us directly, while every spend decision stays behind human approval.
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A $500 budget forces a choice: Meta ads or connected TV? A practical framework comparing what each channel proves, what it costs, and how to measure both honestly.
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A guide to the fashion and beauty audience segments that outperform demographic targeting in programmatic and CTV — what each segment is, where it over-indexes, and how to buy it from $500.
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Ten advertising ideas for fashion and beauty brands — from creator seeding to connected TV — with honest notes on budget, effort, and what each channel is actually good at.
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A complete episode guide to the Passion+ Media video series: programmatic advertising, connected TV, targeting, retail media, and open-web campaign planning explained in plain English.
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Discover how the Passion+ Fashion Wizard helps fashion and beauty brands build audience-led CTV, online video, and display campaigns starting at $500.
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Passion+ Media and Infinite Analytics launch a groundbreaking suite of PMPs enriched with real-world movement data, enabling 80%+ match rates on high-value passion audiences.
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This summer the 2026 World Cup is a cultural takeover, far beyond the average sports tournament to an extent no other event can match.
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