Arthur Forcione leads Product and Growth at Amrak Solutions, where he is building Passion+ Media into an advertising platform that helps businesses find their audience and turn a campaign idea into action.
His route into advertising began with his own music. As an independent artist running Jo Peppa Records, Arthur learned to promote his work through Spotify, Meta, and Google Ads. Finding listeners meant learning ad platforms alongside making music and running a business. That experience sparked his interest in making advertising easier to understand and use.
At the University of Chicago, he double-majored in Economics and Theater and Performance Studies, combining his interests in human behavior, analytical thinking, and creativity.
He joined Amrak through research into U.S. soccer growth and the potential impact of the 2026 World Cup. His findings helped inform Capitanes del Futuro, Amrak's partnership with Procter & Gamble and Major League Soccer introducing young people in underserved U.S. Hispanic communities to careers through soccer. As a Strategic Planner, he helped shape the program and other P&G initiatives.
From strategy to building
With VOZ Media, Arthur moved into building new revenue streams for the publisher. He connected VOZ to Magnite and set up Google Ad Manager to monetize display, video, and its app, then developed VOZ Mercado and VOZ Salud to expand into commerce and health services. Mercado offered its audience a curated selection of quality, affordable goods to help with the rising cost of living; Salud connected them with affordable health services through LaaSy Health.
Today, he builds Passion+'s self-serve Wizard and the systems for campaign delivery, reporting, and partner integrations. He connects advertising and audience technology from partners such as Magnite and LiveRamp, and operates campaigns himself. Working directly with the tools and the people using them shapes what he builds next.
Through the Wizard, he is turning the team's advertising expertise and audience research into practical guidance on whom to reach, which formats to use, and what a budget can buy. He shares that work through articles and videos that make programmatic advertising easier to understand. The goal comes back to his own experience: helping people find their audience and giving them more time to build the business they care about.
Written by Arthur
One Field Replaces the Login Wall: We Rebuilt Our Wizard's Front Door
Last month we moved the email gate on the Fashion Wizard journey. This week we took that lesson to the whole product: the Wizard now opens with one field — your website — and the chat starts before any account, email, or name. Email comes at the end, when there's a plan worth keeping.
Cold Traffic Doesn't Book Demos: What 150 Ad Clicks Taught Us About Our Own Funnel
We ran $500 of display ads to our own landing page and watched what 150 clicks did with our funnel. Cold traffic ignored 'Book a Demo,' so we rebuilt the Fashion Wizard journey around one input — your brand's URL — and moved the email gate to the end, where there's something worth claiming.
Geofencing Delivered 6x the CTR of Interest Targeting in Our $500 Campaign
We ran $500 through our own product for our own brand. Here is the delivery and targeting breakdown. Geofence prospecting beat interest prospecting 6-to-1 on click-through rate, 0.43% versus 0.07%, with the same creative and publisher pool.
The buyer across from you might be an AI agent
We shipped a partner-facing MCP server for Passion+. Partners' AI agents can plan media campaigns with us directly, while every spend decision stays behind human approval.
CTV vs. Meta Ads for Fashion Brands: The Honest Math on a $500 Test
A $500 budget forces a choice: Meta ads or connected TV? A practical framework comparing what each channel proves, what it costs, and how to measure both honestly.
7 Fashion & Beauty Audience Segments That Outperform Demographics (And What They Cost)
A guide to the fashion and beauty audience segments that outperform demographic targeting in programmatic and CTV — what each segment is, where it over-indexes, and how to buy it from $500.
10 Advertising Ideas for Fashion & Beauty Brands That Actually Move Product
Ten advertising ideas for fashion and beauty brands — from creator seeding to connected TV — with honest notes on budget, effort, and what each channel is actually good at.
Programmatic Advertising for Growing Brands: A Beginner's Video Guide
A beginner's video guide to programmatic advertising for growing brands, including connected TV, go-to-market strategy, and open-web campaign planning.
Meet the Fashion Wizard: Smarter CTV Advertising for Fashion and Beauty Brands
Discover how the Passion+ Fashion Wizard helps fashion and beauty brands build audience-led CTV, online video, and display campaigns starting at $500.
More Than a Tournament: Reach Soccer Fandom in its Biggest Summer Ever
This summer the 2026 World Cup is a cultural takeover, far beyond the average sports tournament to an extent no other event can match.