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Passion+ is a next-generation programmatic advertising platform that connects brands with high-value audiences based on their passions. We combine exclusive 1st-party data, behavioural data, premium media inventory, and curated deal technology to deliver smarter, more effective campaigns. Whether you’re a growing brand, an enterprise buyer, or an expert agency, Passion+ adapts to your needs.

Passion+ leverages exclusive 1st-party data and premium partnerships including offline data to reach real audiences across the open web — including Connected TV, top-tier publishers, and podcasts.

You can reach highly engaged audiences built around cultural, behavioral, and event-based signals — including multicultural communities, passion-driven segments, and real-world intent data.

We use privacy-first, anonymized 1st-party data sourced from exclusive partners and real-world interactions. This includes behavioral, contextual, and location-based signals — all curated for accuracy and relevance.

We follow a privacy-first approach using secure clean room environments like Snowflake and anonymized identity frameworks such as LiveRamp. All data is handled ethically, transparently, and in compliance with global privacy standards.

Passion+ is designed for brands that want to reach real people with real intent — from retail and healthcare to finance, automotive, and cultural brands looking to connect with specific communities.

Not necessarily — but you’ll need at least one creative before your campaign goes live. The Campaign Wizard is built to make this easy: you can upload your own images or videos, or skip this step and add creatives later. If you don’t have assets yet, we guide you with templates, best practices, and AI-powered tools to help you create them quickly. This means you can set up your campaign first, and finalize creatives when you’re ready to launch.

You can upload display banners or video creatives. Formats supported: PNG, JPG, GIF, WebP, MP4. Common sizes: 300×250, 728×90, 320×480, 160×600, 320×50. If you don’t have creatives yet, the Wizard will guide you with templates and AI tools to help you create them quickly.

You can set yourself up to get started in under 10 minutes using our step-by-step Campaign Wizard.

No. Passion+ is built with a simple, guided Campaign Wizard and AI assistant, so you can build your campaigns in minutes — no technical expertise required.

There are no large minimums. You can launch campaigns based on your own budget, from as little as $500 making open web advertising accessible to growing brands.

No. There are no SaaS or subscription fees — you only pay for the media you buy, with full pricing transparency.

When you buy ads through Passion+, your brand appears across the open web — in premium, brand-safe environments designed to reach your target audience. This includes Connected TV, websites, podcasts, apps, and streaming audio. The deals we have in place mean your ads are placed in high-quality media, spanning both mainstream and niche channels depending on the audiences you want to reach — not just social media feeds.

Yes. You can target audiences at a hyper-local level, including zip codes and real-world locations, to drive foot traffic and local engagement.

Passion+ provides advanced measurement tools including attribution based on real world behaviour, sales lift analysis, and post-bid validation — so you can clearly track performance.

You’ll have access to onboarding resources and step-by-step guides to help you get started. If you need direct assistance at any stage, you can reach our support team at contact@passionplusmedia.com

If you’ve forgotten your password, click “Forgot password” on the login screen and we’ll send a reset link to your registered email address. If you don’t receive it within a few minutes, check your spam folder. Still stuck? Reach out via our support chat or email us at contact@passionplusmedia.com and we’ll get you back in quickly.

Your campaign analytics are available directly in your Passion+ dashboard. Once logged in, you’ll find a real-time overview of impressions, clicks, conversions, and attribution data — all in one place.

Receipts and invoices for your media spend are available in the Billing section of your account. You can download them at any time for your records or expense reporting. If you need a custom invoice or have a billing query, our support team can assist too — email us at contact@passionplusmedia.com

You can pause or cancel your campaign at any time directly from your dashboard. Just keep in mind that each billing day starts at 14:00 UTC — so if you pause during the day, your campaign will continue running until 14:00 UTC the following day (since that period is already paid for). After that, billing stops and your campaign pauses. Any unspent prepaid media budget will be reviewed for refund by our team. A 5% administrative fee is retained from any refund issued. To close your account entirely, email us at contact@passionplusmedia.com and we’ll take care of it. If you need help, our support team is available via chat or at the same address.

Yes. We offer both PMP and PG options, allowing you to choose between flexible bidding or fixed, guaranteed inventory for priority campaigns. We can work with you directly to discuss options.

Yes. Through secure clean room environments, you can match your own data with Passion+ audiences in a privacy-compliant way.

Our data is continuously refreshed to ensure accuracy, relevance, and real-time responsiveness to audience behavior.

Custom Deal IDs can typically be created and activated within 48 hours. Contact us for more info at contact@passionplusmedia.com

We provide access to premium inventory across Connected TV, top-tier publishers, audio platforms, and culturally relevant media environments.

We work exclusively with vetted premium partners and provide full transparency across inventory, targeting, and performance.

Yes. You can access a free business analysis, media planning support, and onboarding guidance to help you get started.

Absolutely. Passion+ was built to remove barriers to programmatic advertising, making it accessible for brands of all sizes so it can help their brands grow.

While results vary by campaign, our platform is designed to drive measurable outcomes — including increased reach, engagement, and real-world conversions.

Passion+ allows you to reach audiences beyond closed social media ecosystems, connecting with users across the open web in places where attention is high and competition is lower. It is complementary to social media advertising.

Events in music, sports, IPs with direct relationships with fandoms online or through ticket sales and merch — for example around artists or movies — and community organizations.

First-party audience data is ideal — email lists, subscriber data, or engagement metrics from your existing platforms. That said, don’t worry if what you have isn’t perfectly organized; our onboarding team will assess what you have and help you make the most of it.

You do, always. Passion+ uses your data to power campaigns on your behalf, but we never sell or share it with third parties without your consent.

Yes. We follow industry-standard data security and privacy practices, and all data is handled in compliance with applicable regulations including GDPR and CCPA.

Not hard at all. Our team handles the technical side, so you don’t need any programmatic advertising experience. You’ll be guided through every step, from data onboarding to deal configuration.

Passion+ helps you package your audience into compelling, easy-to-buy deals for sponsors. We provide the tools and infrastructure to create targeted campaigns around your content — so sponsors can reach your fans directly across the open web.

Any owned content or audience touchpoint — including newsletters, podcasts, streaming audio, websites, apps, and CTV. If you have an engaged audience somewhere, we can help you monetize it.

Yes. You’ll have access to a reporting dashboard with real-time performance data, so you can see exactly how sponsors are engaging with your audience and demonstrate value for renewals.

Size isn’t everything — engagement quality matters more to many sponsors than raw numbers. We’ll help you position your audience based on what makes them valuable, not just how many there are.