Question 1

What is Passion+?

Accepted Answer

Passion+ is a next-generation programmatic advertising platform that connects brands with high-value audiences based on their passions. We combine exclusive 1st-party data, behavioural data, premium media inventory, and curated deal technology to deliver smarter, more effective campaigns. Whether you’re a growing brand, an enterprise buyer, or an expert agency, Passion+ adapts to your needs.

Question 2

What makes Passion+ different from other advertising platforms?

Accepted Answer

Passion+ leverages exclusive 1st-party data and premium partnerships including offline data to reach real audiences across the open web — including Connected TV, top-tier publishers, and podcasts.

Question 3

What kind of audiences can I reach with Passion+?

Accepted Answer

You can reach highly engaged audiences built around cultural, behavioral, and event-based signals — including multicultural communities, passion-driven segments, and real-world intent data.

Question 4

What kind of data does Passion+ use?

Accepted Answer

We use privacy-first, anonymized 1st-party data sourced from exclusive partners and real-world interactions. This includes behavioral, contextual, and location-based signals — all curated for accuracy and relevance.

Question 5

How does Passion+ ensure data privacy and compliance?

Accepted Answer

We follow a privacy-first approach using secure clean room environments like Snowflake and anonymized identity frameworks such as LiveRamp. All data is handled ethically, transparently, and in compliance with global privacy standards.

Question 6

What types of brands or industries work best with Passion+?

Accepted Answer

Passion+ is designed for brands that want to reach real people with real intent — from retail and healthcare to finance, automotive, and cultural brands looking to connect with specific communities.

Question 7

Do I need creative assets to run a campaign?

Accepted Answer

Not necessarily — but you’ll need at least one creative before your campaign goes live. The Campaign Wizard is built to make this easy: you can upload your own images or videos, or skip this step and add creatives later. If you don’t have assets yet, we guide you with templates, best practices, and AI-powered tools to help you create them quickly.

Question 8

What creative assets can I use in my campaign?

Accepted Answer

You can upload display banners or video creatives. Formats supported: PNG, JPG, GIF, WebP, MP4. Common sizes: 300×250, 728×90, 320×480, 160×600, 320×50.

Question 9

How fast can I launch a campaign?

Accepted Answer

You can set yourself up to get started in under 10 minutes using our step-by-step Campaign Wizard.

Question 10

Do I need programmatic advertising experience?

Accepted Answer

No. Passion+ is built with a simple, guided Campaign Wizard and AI assistant, so you can build your campaigns in minutes — no technical expertise required.

Question 11

Are there minimum spend requirements?

Accepted Answer

There are no large minimums. You can launch campaigns based on your own budget, from as little as $500 making open web advertising accessible to growing brands.

Question 12

Are there any hidden fees or subscriptions?

Accepted Answer

No. There are no SaaS or subscription fees — you only pay for the media you buy, with full pricing transparency.

Question 13

Where will my ads appear?

Accepted Answer

When you buy ads through Passion+, your brand appears across the open web — in premium, brand-safe environments designed to reach your target audience. This includes Connected TV, websites, podcasts, apps, and streaming audio.

Question 14

Can I target specific locations or neighborhoods?

Accepted Answer

Yes. You can target audiences at a hyper-local level, including zip codes and real-world locations, to drive foot traffic and local engagement.

Question 15

How do I know my campaigns are working?

Accepted Answer

Passion+ provides advanced measurement tools including attribution based on real world behaviour, sales lift analysis, and post-bid validation — so you can clearly track performance.

Question 16

What support is available if I need help?

Accepted Answer

You’ll have access to onboarding resources and step-by-step guides to help you get started. If you need direct assistance at any stage, you can reach our support team at contact@passionplusmedia.com

Question 17

Do you offer Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals?

Accepted Answer

Yes. We offer both PMP and PG options, allowing you to choose between flexible bidding or fixed, guaranteed inventory for priority campaigns.

Question 18

Can we use our own 1st-party data?

Accepted Answer

Yes. Through secure clean room environments, you can match your own data with Passion+ audiences in a privacy-compliant way.

Question 19

How frequently are your data segments updated?

Accepted Answer

Our data is continuously refreshed to ensure accuracy, relevance, and real-time responsiveness to audience behavior.

Question 20

What is the turnaround time to activate a Deal ID?

Accepted Answer

Custom Deal IDs can typically be created and activated within 48 hours. Contact us for more info at contact@passionplusmedia.com

Question 21

Do you offer any free tools or onboarding support?

Accepted Answer

Yes. You can access a free business analysis, media planning support, and onboarding guidance to help you get started.

Question 22

Is Passion+ suitable for small businesses?

Accepted Answer

Absolutely. Passion+ was built to remove barriers to programmatic advertising, making it accessible for brands of all sizes so it can help their brands grow.

Question 23

What results can I expect from using Passion+?

Accepted Answer

While results vary by campaign, our platform is designed to drive measurable outcomes — including increased reach, engagement, and real-world conversions.

Question 24

Why should I choose Passion+ over social media advertising?

Accepted Answer

Passion+ allows you to reach audiences beyond closed social media ecosystems, connecting with users across the open web in places where attention is high and competition is lower. It is complementary to social media advertising.

Question 25

What kind of IP owners can work with Passion+?

Accepted Answer

Events in music, sports, IPs with direct relationships with fandoms online or through ticket sales and merch — for example around artists or movies — and community organizations.

Question 26

Who owns the audience data?

Accepted Answer

You do, always. Passion+ uses your data to power campaigns on your behalf, but we never sell or share it with third parties without your consent.

Question 27

Is audience data kept safe?

Accepted Answer

Yes. We follow industry-standard data security and privacy practices, and all data is handled in compliance with applicable regulations including GDPR and CCPA.

Question 28

How does Passion+ help sell to sponsors?

Accepted Answer

Passion+ helps you package your audience into compelling, easy-to-buy deals for sponsors. We provide the tools and infrastructure to create targeted campaigns around your content — so sponsors can reach your fans directly across the open web.

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Let's Work Together.

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