Pricing
Planning is free. Wizard campaigns run at an all-in CPM. Managed campaigns are quoted for your brief, with campaign management included. Curated deals for agencies are agreed in contract.
From $500media budget
For businesses that want to plan and launch campaigns themselves.
All-in CPM. No management, platform or subscription fees.
From $50,000per campaign
For brands that want the campaign planned and run for them.
Quoted CPM with management included. Add-ons quoted separately.
From $500,000in committed media
For agencies and trading desks buying in their own DSP.
Commercial terms agreed in contract.
Compare
| Campaign Wizard | Managed campaigns | Curated deals for agencies | |
|---|---|---|---|
| Starts at | $500 media budget | $50,000 per campaign | $500,000 in committed media |
| Best for | Businesses that want to plan and launch themselves | Brands that want the campaign run for them | Agencies and trading desks buying in their own DSP |
| Who runs it | You build the plan; an operator reviews and launches it | A senior strategist plans and runs it | Your team, in your DSP |
| Channels | Streaming TV, online video and display | Streaming TV, online video and display, plus digital out-of-home, audio, native, ChatGPT ads, email and direct mail, scoped per campaign | Streaming TV, online video, display, native and audio |
| Audiences | Pre-built audience segments | Custom audiences built for your brief | PMPs built on our IP partners' fan audiences, from music festivals to sports |
| Reporting | Campaign dashboard | Custom reporting | Reporting in your DSP, plus log-level data on request |
| Measurement | Delivery, click and video metrics | Cross-channel attribution, set up with your tracking | Your DSP’s measurement |
| Pricing | All-in CPM | Quoted CPM, management included; add-ons quoted separately | Agreed in contract |
Unspent prepaid media is handled under our cancellation terms.
Questions
Building a media plan is free. Self-serve campaigns in the Campaign Wizard start at a $500 media budget. Managed campaigns start at $50,000 per campaign. Curated audience deals for agencies start at $500,000 in committed media.
Wizard campaigns use all-in CPM pricing: media, planning and campaign operation in one rate, with no management, platform or subscription fees. Managed campaigns are quoted at a CPM that includes campaign management, so there is no separate management fee; add-ons such as first-party data onboarding and activation, creative production and footfall attribution are quoted separately. Curated deals for agencies have commercial terms agreed in contract.
The Wizard builds your plan from pre-built audience segments across streaming TV, online video and display, and an operator reviews and launches every campaign. You follow delivery, click and video metrics in your dashboard. A managed campaign is planned and run by a senior strategist for your brief: custom audiences, custom reporting, cross-channel attribution set up with your tracking, and more channels (digital out-of-home, audio, native, ChatGPT ads, email and direct mail, scoped per campaign).
Ask about a plan, an existing campaign or the right way to work together.